augment the company's profile, earn customer loyalty, and hence make profits. Nowadays, companies are looking forward to "invest" their budget instead of "expend" it.
That's why they are willing to make CSR activities to see how their company can have a positive impact on the community.

Also, a company that is socially responsible can increase the engagement of its workforce. Increasingly so, workers want to be part of something bigger than just their job; feeling they are part of something more meaningful.