The objective was to give the employees an unforgettable experience that would help them to motivate, build loyalty,
incentivize, communicate, and reinforce the team spirit and the brand's values.

Henkel set a great challenge for us: they didn’t want a run-of-the-mill convention, they wanted an original convention for their
entire marketing and sales team, which would be forever remembered by everyone!

A team competition in style!
We were looking for a competition in which the participants would be 100% involved in the task and the success of their team
would depend on their efforts.